I specialize in designing beautiful user-focused products and experiences backed by data, user research, and metrics with a high level of craftmanship.

I create low to high-fidelity interactive prototypes of concepts and final designs for user testing, storytelling, and to support iterative development.

I address user pain points and refine concepts through leveraging customer feedback, user research, A/B testing, and facilitate workshops to drive design decisions.

I design, build, and maintain scalable figma libraries of components, tokens, documentation, and guidelines to ensure consistency across platforms.