iOS redesign


In 2017, DocuSign was going through a rebrand of the company and our products. Mobile was selected as one of the first products to implement the new design. As part of this initiative, our team recognized the chance to enhance the user experience of our iOS app.

DocuSign logo rebrand
DocuSign Mobile

My contribution

Design Research Prototype

The team

1 × product manager 2 × product designers 1 × researcher




Understanding the Problem

In the current mobile app, DocuSign experienced a significant decline in the success rate of signing and sending documents as users progressed further into the envelope creation process. Feedback from our customers highlighted that performing simple tasks on smaller devices was time-consuming and frustrating. Additionally, the app lacked accessibility features for customers with low vision or disabilities. To address these issues, I partnered with our research team to conduct thorough user research to identify the pain points leading customers to abandon the mobile app in favor of desktop.

Conducting User Research

To identify areas for improvement, I worked closely with our research team to conduct surveys and interviews with both enterprise and small business customers. Additionally, we organized focus groups involving our customer service representatives.

Research Findings

Research was able to identify 3 main areas of pain points within the app: Account Creation, Sign & Return, and Requesting Signatures.

I designed three posters showcasing our pain points and displayed them in the office to foster discussion and secure buy-in from our stakeholders.

iOS Pain Points: Account Creation poster
iOS Pain Points: Sign & Return poster
iOS Pain Points: Sending poster


I co-led a workshop to brainstorm concepts based on our research findings. We utilized theCrazy 8s method to sketch out ideas for stakeholders to vote on.

Crazy 8s and dot voting workshop

I would then create low-fidelity explorations of the winning sketches for further discussions.

Low-fidelity explorations

Once the team landed on a clear direction I then created higher-fidelity prototypes for A/B testing with select customers.

A/B testing different branding designs concepts

Building high fidelity prototypes

Example prototype of the Sending experience that illustrates:

(1) Adding documents and renaming them

(2) Adding recipients and reordering the signing order

(3) Adding fields for each recipient to fill and sign

(4) Reviewing and sending document

Final designs

After establishing a clear direction, I worked closely with the design systems team to develop our mobile-specific UI and components.


Key Metrics

✉️ Grew mobile sends success rates by 28%

🗓️ Improved MAU (monthly active users) by 4.8%

📱 4% increase in subscriptions (mobile-only plans)

⭐️ 5-star rating in the iOS App Store

🍏️ Featured in Our Top 10 in Productivity Apps

5-star rated app and Top 10 Productivity Apps in the App Store

What I learned

Working on this project opened my eyes to the critical role of user research and the importance of empathizing with the customer's perspective. I discovered firsthand how even a minor pain point can lead users to lose trust in the apps.

Through feedback from our users, we realized that while our mobile app was ultimately enjoyable and intuitive, there was a learning curve involved. Our redesign aimed to address this issue and more, resulting in overwhelmingly positive ratings and feedback from our customers.